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TikTok is one of the best social media apps in the world. With over 1 billion active users globally, it’s an app where viral trends are born, and where brands, creators, and everyday people gain massive exposure. But here’s the catch: no matter how good your content is, if you’re not posting it at the right time, you might be missing out on a huge audience. Timing is everything, and the best time to post on TikTok can make or break your strategy. In this article, we’ll dig deep into the best posting strategies for TikTok, focusing on when to post to maximize reach and engagement. We’ll get specific about times, but also explain why these times work, providing you with actionable insights. Ready to take your TikTok game to the next level? Let’s dive in! When is the best time to post on TikTok? The best time to post on TikTok varies depending on when users are most active and engaged. Based on general research and trends, the following times (expressed in EST) tend to work best for maximizing reach and engagement: Overall, the best time to post on TikTok is mid-week, specifically 10 AM to 11 AM. However, these times are just a starting point, and it’s always a good idea to analyze your audience’s specific activity patterns through TikTok Analytics for more personalized insights. Best time to post on TikTok on Monday The best time to post on TikTok on Tuesday is  6 AM to 9 AM, 3 PM, and 9 PM Early Monday posts are for those who catch people scrolling first thing in the morning, perhaps during their commute or while getting ready for the day. 6 AM and 9 AM on Monday align with these behaviors. The 10 PM slot also makes sense, as people wind down from the first day of the week. Best time to post on TikTok on Tuesday The best time to post on TikTok on Tuesday is 9 AM to 6 PM 2 AM to 4 AM, And 9 AM. The 2 AM to 4 AM window can work surprisingly well for content that resonates across time zones, particularly with Europe or Asia-based audiences. 9 AM is also a good slot as U.S.-based users are starting their day. Best time to post on TikTok on Wednesday The best times to post on TikTok on Tuesday are 7 am, 8 am and 11 pm.  Early morning hours like 7 AM and 8 AM still align with workday scroll patterns. But 11 PM stands out as a great time to post for a late-night audience, especially those looking for a dopamine boost before bed. Best time to post on TikTok on Thursday The best time to post on TikTok on Thursday is 9 AM, 7 PM, and 12 PM 9 AM and 12 PM strategic windows when engagement tends to pick up. The 7 PM slot is another sweet spot as people often have more time to engage with content in the evening. Best time to post on TikTok on Friday The Best time to post on TikTok on Friday is 5 AM, 1 PM, and 3 PM. Fridays are unique because users are typically either wrapping up their week or beginning to unwind. The 5 AM window is ideal for catching early risers, while 1 PM and 3 PM capture the post-lunch lull, a common time for a quick TikTok scroll. Best time to post on TikTok on Saturday The best time to post on TikTok on Saturday is 11 AM, 7 PM, and 8 PM. Weekends bring more flexibility, and while mornings still work, evening slots like 7 PM and 8 PM tend to see increased activity as users relax at home or socialize online. Best time to post on TikTok on Sunday The best time to post on TikTok is on Sunday at 7 AM, 8 AM, and 4 PM. Sunday mornings like 7 AM and 8 AM cater to those who start their day early and want a quick look through their social feeds. However, 4 PM stands out as the optimal time when people start to settle down, relax, and prepare for the week ahead, making them more likely to engage with content. Best times to post on TikTok by country But wait. While these global times are a good starting point, it’s important to remember that TikTok has a vast, international audience. Posting at the best global times might not work if your audience is localized to one particular region. Here’s where you need to take a more customized approach. U.S. Audience: If you’re targeting a U.S.-based audience, the best times to post are typically: European Audience: For Europe, you’ll want to adjust accordingly to time zones like Central European Time (CET). The ideal posting time for European audiences tends to be: Asian Audience: In Asia, where TikTok has a wide user base, consider these optimal times: How to Find the Best time to post on Tiktok By own analysis? 1. Test Different Time. let’s say you’ve posted a video on a Thursday at 9 AM, and it took off—lots of likes, comments, and shares. Now, compare it with another video you posted on a Saturday evening, which didn’t perform as well. From this data, you can start identifying trends. Is your audience more active in the morning? Do weekends work better for your particular type of content? By tracking and analyzing this kind of performance, you can zero in on what works best for you. 2. Experiment with posting times Once you have an idea of when your followers are most active, the next step is experimentation. Posting at different times over a period will give you concrete data on what resonates with your audience. This is especially useful if you’re starting out or seeing unpredictable results. For example, post once early in the morning, another time around noon, and again late at night. Spread your content over different time windows and check which